What is Top Performer Positioning? Top performer positioning is when you have a website presence that helps your customers so much to get along in making a decision and Google likes it so much — And all of the signals given off tell Google this is a great website. Google responds by rewarding you with additional visibility. It’s what every roofer should want.
Hey everybody. Scott Dennison Top Ranked Roofer.com I’ve got a new topic for you today. We’re going to talk about top performer positioning. Most importantly, what it is and how you will know when you’re achieving it in your roofing business.
Essentially top performer positioning is when you have built for yourself a website presence that Google likes so much — It helps your customers so much to get along in making a decision and all of the signals that they give off to Google tells Google this a great website. Google responds by rewarding you with additional visibility. That visibility makes your phone ring even more.
So that’s the beginning of top performer positioning. It’s your website, how Google sees it and how your customers are engaging with it.
Now, let me give you an example of this. I worked with a guy named Jon Crawford out of Sugar Land, Texas
I started working with Jon at the beginning of 2013. And it didn’t take us long; we were able to turn his entire business around, but when we started, John was nowhere. He did not exist in search results. He was having a very bad run of things. We fixed a handful of things, got him ranked and fixed his conversion and customers started calling.
When we added the AdWords campaigns, customers were calling all the time, and this continued all the way up until the end of 2017 when Hurricane Harvey rolled through Houston.
Sugarland Roofing Services was at that time, number one in Google for 24 terms. They were also number one in the Google Maps for 14 additional terms. Now, they worked so hard getting through that hurricane season that Jon retired when it was over; he shut his business down in 2018.
Now what’s fascinating to me is I just looked at his results this morning, and after all of this time, Jon Crawford still ranks in Sugar Land, TX for eight keywords in the top 10 — that’s top performer positioning, and I wish that for you.
If I can answer any questions or help you to accomplish any of your business goals, Scott Dennison, Top Ranked Roofer.com give me a call at (727) 388-6631.