The phone rings and it’s a roofing contractor calling I’ve spoken with at least 3 times in the last couple of years. When I answer he says: “Scott, I need more roof replacement leads.” I asked him in reply: “Haven’t we talked about this before?”, because in fact, we’d talked about it 2-3 times before. But he never felt any urgency to take a step forward. So even though a few years have passed, his results haven’t improved.
Part of this story involves the idea that you want to be careful what you wish for because you might just get it. The rest involves some simple things that you can do beginning today to get more roof replacement leads for yourself.
I don’t suggest that this is a complete list of barriers that are costing you business, but these are a few of the most important if you want and need to improve your results.
Keys To Generating More Roof Replacement Leads
When you want customers who need a new roof to call you for an inspection and estimate, the first thing that prevents your phone from ringing is that you’re not ranked for the keywords people search on to find a roofer.
This, by itself, means that you’ve been excluded from the chance to get the job because the homeowner doesn’t even know you exist as an option. Your years of quality work mean nothing if your customer can’t find you in Google search.
Getting ranked for the right keywords the first step to getting those leads you want. The one step before that is to KNOW which keywords you need to rank for. I highly recommend you hire someone to help you with this who knows which keywords will work best for you.
Maybe step one for you is to understand which keywords you rank for now. Go here and we’ll send you the report for free.
Which reminds me of the ‘caution’ I spoke of earlier – being careful what you wish for, remember?
The contractor I received the call from has been thinking about and talking about improving his web presence for 3 years, but has never moved ahead.
What Happens When You Rank For The Right Keywords?
Another contractor hired me to solve his ranking issues around the same time and now, in the most recent storms in his area, he generated a full years worth of roof replacement jobs from homeowners who found him in Google.
The client called one day to tell me there were 100 messages received within 2 days. I spoke to his office manager later that week and she said there had been nearly 1000 calls and inquiries from this one event.
Chaos? You bet, but this is the kind of stress most roofers would be ok with.
Next up would be the content on your site itself. If you’re looking to do a major home repair like a roof, there are certain things you’ll want to know, right?
Some of these may include:
- What’s the status of our roof now (will you inspect the roof or just estimate?)
- What will repairing it cost me (can it be repaired or is replacement the only viable option?)
- What kind of work can I expect from you (what do your other customers say about you?)
I could go on but my point is this; if you don’t have solid answers to these questions, you lose your opportunity to another contractor. The one who’s site did provide good information.
Why Mobile Readiness Isn’t An Option
Another major place that you’re probably losing business is on your mobile site. I’m not sure how often (maybe never…) you check your Analytics info but I highly recommend looking at the data once per month or more.
Why? Well, for one would be to know what percentage of your traffic is coming from mobile phones. One group of businesses I work with is seeing almost 55% of their visitors coming from phones or tablets. And, people who visit from their phones are usually logged into their social sites and share easily.
Is that important for you to know?
Well considering that Google is “all in” on mobile, to the degree that they’re moving to a new search engine index that contains nothing but mobile optimized sites and pages, it might be critical.
See, those business owners know if they’re not found in that search index – half of their opportunities disappear.
There is one more on our list for today – and it’s a biggie.
Let’s say that you’ve overcome or resolved the first 3 barriers I’ve listed above. Let’s say you’re getting lots of targeted visitors who want and need a new roof. In addition to that, you’ve made sure that many of the questions you’ve gotten in your years in business have been documented and answered fully on your site.
Further, you’ve invested time, energy and money to develop a solid mobile site. Yours is fast and easy to navigate.
Remember – Ask Your Visitor To Take Action
However, when visitors get to your site you fail to ask them to take action. So they visit, consume your info and leave – only to buy from your competitor. Our clients have a very clear, direct, call to action in several places on their site. Visitors to their sites are not confused on what to do. Can you say the same?
In wrapping up, you now know what to do if you want and need more roof replacement leads. These 4 things all need to be addressed in your online marketing efforts if you want results. If you have questions or need help we’re only a phone call away. Ring our offices at (727) 388-6631 or send me your questions here.