Pay-per-click advertising sometimes referred to as PPC can be one of the best strategies to drive traffic to your website. If you’re doing it correctly. And if you (or your team) does it wrong – it will be a huge expense and a drain on your budget.
Our AdWords management services work to generate leads for your business quickly. We target those who are searching for a local roofer right now.
We even have a unique name for our services, we call it “Leads in a Week.” In less than seven days from the day we start we’ll have your ad campaign set up and be generating phone calls and leads for you.
Why Is PPC So Important Today?
Perhaps a homeowner or local business suffered damage to their roof in a storm and have an insurance claim. Maybe their issue is a fairly simple roof leak. No matter what their situation, those who click the ads in Google search results are often in a hurry to get someone to help solve their problem. Today, more than 80% of roofing sales begin with an online search. Appearing at the top of page one can generate a lot of leads for you.
Not to mention the competition today is incredible. There are many roofers in your area all vying for the same customers, so the quality of your AdWords campaign is crucial to staying ahead of that competition.
Google recently implemented changes in their algorithms that improve search engine results for well-constructed websites, (think: mobile ready). Our AdWords Management services add an extra layer of visibility to encourage potential customers to click on your ads giving you a shot at the sale.
What Does It Take to Get Started?
When you choose us to manage your Google AdWords campaigns, we’ll start with a phone call, so our team is clear on your goals and your questions are all answered. Then we’ll follow-up with a proposed campaign, keywords we’ll target and some examples of campaigns we’ve worked on. If you have all of the required tools linked to your Google account (Gmail, AdWords, Analytics & Console), we’ll request access from our management account. Once we’ve agreed on the program we’ll quickly get your ads running and your phone ringing with leads.
How Do Clients Know if a Campaign Is Working?
Managing roofers AdWords campaigns involves using all the tools at our disposal to utilize data that’s Google gathers every day. That means our roofing clients, for example, know how many people have clicked on their ads. They also know how many of those visitors contacted you versus those who simply visited your website. Since roughly 90 percent of all roofing work today results from online searches, that’s important information to have. Our google AdWords management for roofing contractors consistently demonstrates how vital PPC can be.
Are AdWords Management Services Expensive?
Since every client has unique needs, there is no way to quote a one-size-fits-all price for our Google Adwords campaign management services. Our team works closely with clients to match our package with a client’s budget and marketing requirements. Many clients are budgeting $1000/mo for ads and paying a percentage of their ad budget in management fees. Our goal is to help you get enough leads to generate the sales that make investing more in your advertising a “no-brainer” decision.
Creating and managing an effective campaign is an investment – not an expense. You should expect a reasonable return on your investment by generating more sales that you wouldn’t have gotten without advertising.
We believe local customers want to buy roofing services from high-quality local firms. We also know that they are researching the companies they contact and consider buying from. The quality of your website is a key to your success. When you work with us, we’ll make sure your site is solid. Advertising on Google is, an excellent way to garner a solid share of the roofing buyers in your local market. To find out how your company can benefit, request your free, no-obligation analysis call today.