I received a call from a roofing contractor in Texas who was “doing ok” but felt he should be getting more business. We talked about his online lead generation process and his website but he felt that something larger was causing his difficulties.
His business was invisible in search engines and when I did find and look at his website, I suspected I knew the problem.
The business website was rather old and had not been properly updated in about 3-4 years. In that time best practices for contractor website design had changed, but he hadn’t kept up with those changes.
The site looked like this:
Search engines want sites that are mobile-friendly and fast. His was neither. Prospects considering buying a roof are often doing their own online research and need lots of quality information to help them. Owners who ensure there is helpful content available for site visitors can earn the trust of buyers, which can help you to win the sale more often.
Search engine ranking for this site was poor and his phone didn’t ring enough to get the business he needed to keep his crews busy. The site had a total of two keywords ranked on page one of Google. Most of his keywords were not ranked at all.
This lack of visibility is the main reason why roofing contractors have difficulty getting Internet leads. Those who did find his site and visit weren’t calling for an inspection, with many leaving because of challenges finding information or navigating around.
So we designed a new site filled with top quality content that provided answers to homeowners who are planning to replace the roof on their house.