In the years that I’ve been helping business owners with their marketing, I’ve never met one who didn’t want more construction leads to pursue.
Not one. There is one client who needed to ‘pause’ a bit to get caught up with projects already underway, but even he quickly returned to wanting “more.”
I’m convinced that it’s not leads they’re hungry for – it’s new sales they want. It’s more profit they’re most interested in. Profits bring stability and open the door to your dreams coming true.
If your child needs special medical care – profits make it possible to help her. When it’s time to take a break and go on vacation, profits allow you to stay at the beach versus at a Motel 6 near downtown.
Construction Leads or Sales and Profits?
So it’s leads – then more sales that bring extra profits into your business. In that order. But what comes before the leads? What essential thing needs to occur for you to get the leads, sales and profits you desire?
My one-word answer is “visibility.” You either have it, or you don’t. Every day, someone in your town discovers they have an issue with their roof. They might notice a stain on the ceiling today and are fearful that the roof may be leaking. Once that thought occurs, many of these people will turn their problem into an online search.
Who can help me solve this problem? Is there anyone I can trust? Can I afford to hire someone?
All important questions, right?
For any given keyword, Google will rank and show 1000 results for your inquiry. Almost 1000 businesses have a shot at earning your business. However, the average prospect will only look at the results on the first page. Typically they use one keyword combination (e.g.: Roofer San Antonio) and even though there are 100 pages of results with ten listings per page, most will only consider the top 10 before making a choice.
The question then is this: Are you currently listed on page one of results for the most important keyword for attracting new business?
Is Your Business Invisible In Search Engines Today?
You have three possible answers; yes, no and I’m not sure. If yes, congratulations! You probably have a constant amount of opportunities coming your way. If no, then there is room to improve. And if you want to stay in business, you must improve. A lack of revenue and profits is a straight-line path to bankruptcy.
If you said I’m not sure – then I have a solution for you. Click here, fill out the short form on the next page and I’ll send you a listing of where you rank right now, for every keyword associated with your domain.
It’s my gift to you, and you can use this as the marker on your personal success “map” for your starting point. You need to know where you are NOW before you can chart a path to a new place.
Now, once you know where you are today, the question becomes how do I get my business on the first page of search results?
I’m regularly amazed at the things that roofing contractors are told will help them get the visibility they want and so often these things are simply not true. One you’ve probably heard before is that you can “get on page one of Google for $97/mo”.
The reality is that to have your business found on page one requires your website to be one of the best sites in your area. Better content, higher quality information for people to consume, better quality images. Proper optimization of the code. Building ‘authority’ in the domain itself.
All of that cannot be done by qualified personnel for such a small investment.
Imagine Getting A Guaranteed ROI Instead Of A New Expense
At TopRankedRoofer, we’ve never claimed to offer low-cost services. In fact, we take pride in being at the other end of the fee schedule. However, we offer our clients a guarantee, which is largely unheard of in our industry.
We guarantee our clients AT LEAST $3 for every dollar in fees they pay us. Many, if not most of these companies do far better than that. Occasionally we’ll even see an ROI of more than $10-1.
Your focus needs to be on visibility in your local market. Our full-service clients know I’m working on the “triple-optimization” of their business in search engines.
- We work on getting them a lower cost-per-click in Google AdWords to generate leads quickly.
- We’ll fix and improve their local presence so that they show up in the “3-box”, the map area below the ads in Google which are fueled by your Google My Business profile.
- We also work on your organic listings (the ten blue links at the bottom of each page).
Triple optimization leads to visibility in all the places your customer is looking to find a roofer. Visibility is a direct path to more construction leads which, when combined with your sales efforts brings more sales and of course profits.
If you’ve got questions or are thinking that it’s time for you to become the dominant roofer in your area, we should talk. The call is free and without obligation – so schedule your one-on-one call today.
By the way, we’ve just updated our site to better serve the roofing contractor market. Drop me a note and tell me what you like about it and what can still be improved. Thank you!