Close your eyes for a second and ‘see’ that one thing you love to eat so much that you almost have the recipe memorized. Can you see it?
Was it something your Mother made? Your Grandmother? A friend or other family member? Or did you stumble upon it by accident and fall in love at first taste?
I know my Mom used to make an incredible spaghetti sauce with meatballs. And I learned my meatloaf recipe from my Dad. To this day, if I’m going to make a meatloaf, the brown-eyed girl will come for dinner.
When I was in my 20’s I took some grilled chicken, covered it in Alfredo sauce and threw it on a pile of Angel hair pasta and my niece declared it her favorite meal ever.
And the family recipe for Thanksgiving stuffing is written on an old scrap of paper that’s since been scanned and saved for posterity.
Funny thing is, marketing recipes are kind of like that too.
There are some old, but good, recipes for marketing a business that when implemented correctly produce results so delicious that you just want to enjoy them over and over.
One example of that is the recipe for AdWords. If you’re not familiar with it, that is model Google came up with for advertising alongside their organic search listings that is commonly known as pay-per-click or PPC advertising.
When it’s cooked correctly, you can generate leads for your business by the fistful and for a cost so low that you’d be crazy not to use it as a part of your marketing mix. One client is getting highly qualified visitors to his landing page for 25% of what he used to pay. His business is growing nicely.
Here’s the thing about PPC though – if you don’t know what you’re doing, the taste of what you make will be bitter and the costs high. Kind of like when you’re cooking something and you forget to add just one ingredient to your recipe.
Search engine optimization is kind of like that too. When implemented properly, your business is found at the top of search results for dozens of keywords, resulting in massive visibility to your ideal clients.
The number one ingredient is the keywords you use. If you are trying to rank for the wrong ones, your recipe for online success will be a flop.
The point I’m making?
If you want to be a great cook, you buy the right cookbooks, take classes or get professional coaching from a chef.
And if you want to generate more traffic to your website so you can convert that traffic to leads for you to sell, you do pretty much the same thing.
It has to have the right elements at the right proportion to maximize your
campaigns and be able to achieve your goal.
I can help you do just that. However, I need to know so I can include you in my calendar. I see to it that I get to know my prospect clients before I work with them. Contact me here so we can start cooking your way to success.