• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Top Ranked Roofer

Top Ranked Roofer

Helping Roofing Contractors Attract and Sell High Value Homeowners

  • Home
  • About
    • Books
      • Becoming Top Ranked
      • 80/20 Internet Lead Generation
  • Pricing Info
  • Case Studies
  • Blog
  • Contact Us Today

Effective Ways To Get More Customers

August 12, 2016 By Scott A. Dennison

stencil.facebook-post (20)

My phone rang and it was an acquaintance from years gone-by calling, one that rarely kept in touch that much anymore and one that I didn’t pursue on my own. We all have one or more of those types of relationships, right?

As we talked I couldn’t help but wonder, “What’s really UP?” and what’s his real motivation for calling me tonight? Soon I found out.

They had started a new business. One they were personally very excited about and one that could make them wealthy. However for that to happen, they needed to get me, and people like me, to join them in their business venture. I, in turn, would need to get my friends and family excited enough to join and so forth and so on.

It’s possible you’ve gotten a call just like this at some point too.

As they continued to talk and tell me about the wonderful products the company sells, the leadership and the motivation they feel whenever they’re at the meetings and events the company holds, I realized they never asked any questions about ME.

What were my motivations?
What am I’m doing these days and how it’s going?
What were my goals for the next few years?

So when my “friend” stopped talking to take a breath, I asked a simple but direct question:

“Are you trying to talk me into this?”

To which they had no answer.

And that brings me to my point in sharing the story in the first place.

I’d like you to close your eyes and think about your last sales presentation. I’d like you to honestly answer the same question I asked the caller that night. In that presentation we’re you trying to talk your prospect into buying your product or service?

In my experience, these steps often land me and my clients new (and satisfied) customers:

  • Matching the marketing strategy with their ideal client profile.
  • Understanding what these ideal clients are trying to do.
  • Being crystal clear on what these ideal clients are currently doing.
  • Discovering how solutions are working for them at the moment.
  • Finding out what they want the outcome/s to look like.

Then you never, ever, have to talk people into buying from you. All you need to do is tie the benefits of your product to the goals they shared with you and…VOILA! You get a new customer.

No sales skills needed.

Jeffrey Gitomer coined a phrase many years ago that said “People hate to be sold to, but they love to buy”.

The problem is that for many, perhaps even for you, your marketing is not attracting your ideal clients. And you aren’t clear on what your prospective client really wants or needs. As a result you try to talk people into buying.

If you follow the outline I’ve shared above, and work at it day after day, you’ll be shocked at what happens to your results. And I can very well help you achieve the results you wanted. Schedule a call with me here so we can talk.

 

Share on FacebookShare on TwitterShare on Linkedin

Related posts:

Default ThumbnailWhere’s The Beef? 3 Ways To Create Remarkable Blog Content Roofers needing new customers - check out these marketing tipsMarketing Tips for Roofers – Getting Customers Is Impossible Without This… my roofing business needs customersI’m a great roofer, so why isn’t my roofing business attracting customers?

About Scott A. Dennison

I'm known as an Internet Marketing Expert and Lead Generation Specialist for the roofing industry.

I'm the author of two books; The best-selling “80/20 Internet Lead Generation," as well as Becoming Top Ranked - A Guide For Roofers. I've created several online training courses, and have presented at marketing conferences all over the US.

I specialize in helping roofing companies achieve their #1 online goal, to make their phone ring with quality leads – and to achieve their personal life passions.

Primary Sidebar

becoming top ranked book offerorder button
roofershowpodcast

Footer

It’s Time To Get More Roofing Customers

If you’re working to grow your roofing company and tired of hiring “experts” that fail to deliver results, you’re in the right place.

I’ve learned that many marketing people are selling tactics, NOT Truth. Our approach is to create “Top-Performer Positioning” for our clients.

When you have it, you’ll never use another lead generation service and you won’t need your SEO or Social Media team either.

Top Pages

  • Home
  • About
    • Books
      • Becoming Top Ranked
      • 80/20 Internet Lead Generation
  • Pricing Info
  • Case Studies
  • Blog
  • Contact Us Today

Agency Services

  • Strategy
  • Market Data Research
  • Semi-custom Websites
  • Custom website content
  • Website optimization
  • CR Optimization
  • Analytics/Tracking
  • DA Creation
  • Local Optimization
  • Email Marketing / Marketing Automation
  • Domain/Url Rescue
Request a call with founder Scott A Dennison