Roof Leads. Good leads. Crap Leads. Glengarry Leads. Non-exclusive Leads. Exclusive Leads. No wonder most contractors heads are spinning with this kind of stuff. I want to lay down a few markers today and help you learn a few keys to sorting through your roofing lead generation system to ensure it’s working at a high level. The obvious thing is foundational to the whole discussion. If you’re in the sales business you need prospects to talk with, who might be interested in your offer. So, you need leads.