One of the best parts of “roofing conference season” is that you can meet and talk with a lot of contractors about how they are generating roofing sales in a compressed time frame.
If you ask reasonable questions and listen well you can learn a lot about the problems that roofers are dealing with and do it quickly.
Why is it that generating sales has become so confusing in the last year or so? Has the pandemic caused these changes or is there some other force at play?
Now, to be fair, some struggle more than others. Some find the business of getting sales to be rather easy.
Which roofing sales group do you identify with most?
So in virtually every conversation I had at the Florida Roofers Show last week I wanted to know how marketing and sales are going.
There is a lot of confusion out there.
For example the vendors who were offering SEO services found prospects for their services, even if they could not tell me what my return on the investment might be. Contractors who don’t fully understand the game play anyway, even when the info they decided on was misinformation.
So a contractor hires someone to “do SEO” and doesn’t know if they’re optimizing the right keywords or not. Or when the work will be done (if ever).
One man spoke of waiting for almost a year now while his team was optimizing things; to keep his sales guys and crews busy he was also buying shared leads.
Some contractors are now accepting that one needs to “acquire customers” and that implies investing in them with paid advertising.
But when the vendor sells him a “broad match” campaign and burns several thousand dollars a month on clicks that don’t convert to leads, what’s he supposed to do?
One (very) common theme is that marketing experts “take too long” and are largely unaccountable to producing results.
Many Issues, One Solution
So as you ponder my original question, which of these is the hardest part of selling roofing services for you? Hit reply and tell me.
While you consider your answer, let me add one to your list of potential answers – you’re a competent professional but you lack confidence in this one thing. Marketing your business has just become confusing.
My advice for you is to simplify things. Instead of thinking about the hundreds of things that might be factors to how your business performs online, consider that there are 3 things which dominate the process of getting roofing sales.
While it will always be hard to track and work on hundreds of things, anyone can manage 3 and improve 3 things. Those three are your 1) visibility, 2) your proof of excellence, and 3) your sales ability.
Which Of These Three Areas Do You Need To Improve Most?
If a homeowner needs your services but cannot find you in search, then you will not make the sale. If you’re invisible, you basically don’t exist. Ouch.
Next though, visibility isn’t everything – it’s just the beginning. If I can see your business I’ll want to check your reviews. Customers have always been more interested in hearing from others who bought from you. While it’s always been important, this factor has increased over time.
Finally is your sales ability. See, your homeowners love to buy things but hate to be sold. They secretly want to know if you can get them involved with having to “close” them.
If you’re challenged to generate enough roof sales to grow your business, or if you have questions or want to talk about your business, request a time for a call here https://toprankedroofer.com/lets-talk. There’s no obligation and no cost.