Do you remember the old Vaudeville theater shows where they would give poor performers “the hook”? In mid-act, this long hook, similar to a shepherd’s crook would appear and drag the performer off the stage while the audience laughed loudly.
Well, I had to give someone I hired to work for me the hook recently, but the point I want to make today is about how your “hook” is the key to roofing lead generation, so that story will have to wait for another day.
The hook you use with your prospects that gets them engaged in your marketing and helps you convert them into clients and customers is more important than almost any other aspect of your marketing.
Keys To Roofing Lead Generation While Networking
Let’s say you’re at a networking event and someone asks the question, “What do you do?” How do you answer?
Most will answer something like, I do this, this and this and blah, blah blah… Their answer is not well thought out nor is it rehearsed. When you use it, the person you’re speaking with is only thinking about what they’ll say in return.
A much better response is to describe who your ideal customer is and the result they get
when you’ve helped them.
Kind of like this: “I work with roofing and remodeling contractors and help them to generate a significant return on the investment they make in marketing.”
Which of my two examples do you think is more of a “hook”? If you’re in the presence of an ideal client, a guy who is looking for the best roofing leads, which would be more likely to “catch” their attention?
I think you know the answer to that one.
The beauty in preparing yourself for the question is that you get to sort those you meet into ideal versus less than ideal prospects. If you’re a roofing and remodeling contractor (or you know one) do you think they’d be interested in learning more? Of course.
A Better Hook Catches More Of Your Ideal Clients
We’ve talked before about your right to choose your clients. For so many contractors it’s the other way around. Clients call the shots in the products you sell and the prices you command.
Want a great reason to practice your hook today? Not everyone you’ll meet this month is a prospect for what you do. Why make presentations to people who can never buy?
A mentor of mine once said: “The sooner you realize that selling is primarily about sorting – the better off you’ll be.” That’s advice on roofing lead generation that I pass along to you today.
So now, push away from your computer and grab a sheet of paper. Write out your “hook” . Once you do, find someone to share it with and encourage them to do the same. Together you’ll both improve your business and achieve more success.
After you have written your “hook” contact me here and I will gladly help you incorporate it into your business. Together, let us put your hook into action.