Jumping into the time machine today to share with you a conversation I had with a friend some years ago. The year was 2001 and I was living in San Diego and traveling the country selling a business opportunity, while working on my first online business.
I had this friend, Joe, who was at a stage in his life where he was struggling. His finances weren’t working well, had difficulty finding rewarding work and his love life, well, wasn’t very loving.
Maybe you can relate? Maybe you’ve been there at some point? Maybe you’re there now…
Anyway, one of the things that was consistent in conversations with Joe was his focus on the past. How great it was back in the day.
We were preparing to get in my car and head over to the beach for a bite to eat and as we did, I pulled the window shield from the front window. Joe was fully engaged in a story about how much better things used to be, and so forth on and so on.
As I pulled the window shield down, I got this idea. I said, “Joe, do you see this window shield here?”
He said, “Yes”.
I said, “Once we pull out of this lot and get out here onto the 78 Freeway, I need you to reach in the back and grab this window shield and put it up in the front window. It’s kind of hot today and it’ll help keep us cooler.”
He looked at me funny and said, “You want me to put it up while we’re driving?”
I said, “Yes, it’ll keep us cooler while we drive.”
He objected, “But, but, you won’t be able to see where you’re going.”
“I’ll just drive by looking in the rear view mirror here.” I told him.
He stammered this time and said that if we do that, we’ll both die!
I asked him, “You don’t think we can get where we’re going by driving only by what we see in the rear view mirror?”
His reply was immediate. “Hell, no! We won’t be a half-mile down this road before we crash.”
At which point I looked at him and said, “Joe, if we can’t drive a car by looking at the rear view mirror, how come you think you can get where you’re going in life by always looking at your past?”
That jarring conversation created a shift in my friend’s life. Over the next few months he made changes and started to see much better results.
So how’s this relate to your online marketing? Or to your marketing at all?
I guess it does two things.
One is that it serves to remind you that things are always changing and that the future is in front, not behind, you. If you change your thoughts about marketing, about client acquisition, about the growth that occurs in your business, you CAN change your results.
There are far too many businesses today that remember how easy marketing used to be. Just run an Ad in the Yellow Pages and that’s it. Those days are gone.
The other would be to demonstrate that I approach what I do a bit differently. See, I’m not interested in getting you on the first page of Google, I’m hyper focused on getting you to the #1 spot for the most important keywords that your prospective customers use when they search for your products or services.
When you’re #1, 40% of everyone who searches for the things you offer will visit your site. If your conversion rate is decent, you’ll get way more leads and grow your sales significantly.
If that’s something you think you’d want, then contact me here. I will be very happy to help you.