Word of caution for you today, dear roofers…
It seems that lying liars are once again attacking good and honest roofing companies who are trying to get more online leads and grow their businesses – but don’t know much about online marketing – and are getting ripped off in the process.
Twice this week, I’ve had conversations with business owners who have been lied to about things related to their online presence, and it’s creating real problems for them going forward.
Time and money will need to be expended to unwind the work of “full-service” Internet marketing solutions.
In one case, a contractor hired someone to build him a website, and, 12+ weeks later, he has nothing to show for his investment. What’s more – is the “designer” has come back looking for more money, claiming he needs more time to finish the project.
By comparison, my team and I finished a beautiful and powerful lead generation site in about 3 weeks, and by then it’s already ranking for important keywords in Google search results, to generate leads for the client.
Then, just the other day, I met with a local business owner who has had his domain name stolen by a local marketing “expert.” Not only has the guy transferred this company’s domain name into his own name; he’s registered it for 10 years.
It would seem he has a plan to “get paid” to sell their property back to them or possibly “rent” it back to them at a premium, and do so for years to come.
Look, the domain name you’ve registered to market your business online with is an asset of your business. It should appear on the balance sheet in your accounting as such.
One client registered his domain about 14 years ago now and has been offered at least $350K for it.
Are all of them that valuable?
But yours has value.
Don’t allow (by error, omission or otherwise) anyone to get access to your domain name and transfer it or change ownership of it in any way.
When it comes to hiring someone to help you improve online business marketing, find a way to fully vet the company you’re considering before you hire them. The number one way to evaluate the work they’ll do for you is to look at the last 6 projects they’ve done and speak to the people they worked for.
Also, to the degree it’s possible, work with someone locally. I know business leaders that were promised rankings on “the 1st page on Google” by marketers half a world away and lost their money, and found their websites were penalized instead.
When that provider disappears, what are you going to do?
All I can do is sound the alarm for you and hope you heed my warnings. There are lying liars everywhere – and your roofing company must protect itself.
If you have questions about “worth-it” Internet marketing strategies, please leave a comment or question below – we’ll respond with industry-leading insight.