- We work with roofing contractors who desire to improve the sales and profits of their company, so they can achieve more of their personal and family goals.
- Our typical clients are visionary, entrepreneurial business leaders. They believe that the Internet is the key to helping them get more leads, grow their business and achieve their ultimate outcomes.
- These contractors want and need to hire someone they can trust. They want a partner who understands which roofing company marketing services really work and how to use them.
- All of them have hired someone in the past to do marketing for them and did not get the results they’d hoped for.
- Often they’re located in the lower 48 states or English-speaking provinces of Canada. Typically 70-90% of our clients are male, aged 40-65 and are either married or divorced and have children.
Strategy – Market Data
Imagine trying to hit a target with a blindfold on. It would be just as difficult to achieve a goal that was never set properly. If you intend to dominate your marketplace as a roofing contractor, first you’ll need the correct strategy. We’ll work to understand your goals and growth plans and provide you with the info it will take to get there.
Roofers have been buying websites for almost 20 years now. Most were done in response to an item on the owner’s checklist to “get a website”. If you want to compete for the big money in your marketplace, your website will be critical to your efforts. We’ll build you a site that you can be proud of and also meets the needs of your audience; Your site will be built to rank well, convert visitors into leads and grow as your business grows.
Custom website content
Google wants websites in its search engines to help those who use Google to search find answers to their questions. It’s the content you have displayed on your site that determines how often people find your business on Google. We’ll develop 100% unique and custom content for your site’s pages that will present you as the best roofer in your market.
When looking for the “real” differences in how Google sees your website and deciding where it should rank in search results, on-page optimization is the key. We have witnessed firsthand just how much of an impact can be made on your standing in search engines this one thing has. At Top Ranked Roofer, we’ve been optimizing AND testing for years and our clients have consistently outranked their competitors because of it. We’ll work with you to ensure you have great content that is well optimized for the terms you seek to rank for.
In the 5+ years I’ve worked with roofing contractors on their online marketing, I’d say only a small number of them understand how much information is available to them through the free Google Analytics software. But if your intent is to attract the right prospects to your business, you have to pay attention to where your prospects are coming from now. Our analytics set-up with solve a huge problem for you – our monthly analytics reports will provide you with fuel to reach your goals.
Perhaps your goal is to rank well in Google’s organic search. It’s a very common goal among roofers I’ve worked with. The perception is that if you’re ranked well, especially on page one of Google’s Organic listings, that you are the “best” contractor. I can tell you that virtually ALL contractors who rank well organically all hired someone to help them do it. You see, Google doesn’t care who ranks – or even if you rank at all. What they care about is that people who use Google to search find what they are looking for. However, if your business has more ‘domain authority’ accumulated, you will outrank your competitors. If you want help, schedule a no-obligation call.
Most of the contractors I serve want to be the big dog in the local area near their offices and home. Doing this is fairly straightforward – Google has clearly said the businesses they choose to show, especially in the “snack pack” or “three-box” of listings on Google’s first page of results were correctly optimized for their search terms. To be the top-ranked roofer in your local area is something we can help you solve. Not only have we done it countless times, we have outstanding results to show you of the work we’ve done.
Email Marketing / Marketing Automation
Gaining FULL advantage over your competitors is easier than you may think. As there are but two ways to compete, one being to scale (grow) and the other to be unique and not having much competition, marketing automation can and often will be the difference in who gets the job. See, most consumers still only buy from people they know, like and trust. The ways we automate delivery of information to your prospects will thoroughly introduce your firm, position you as the expert and help them both like and trust you. This ensures you stick out like a bright red cow in a herd of black and white spotted Holsteins. Let’s get started, ask us how today.
Every contractor needs to be aware of how important your URL or domain name is to your success. A business URL needs to be the cornerstone of your current efforts to attract customers. However, countless roofing business leaders over the years have allowed their former webmaster or SEO provider access to their domain registrar account and have had their URLs transferred to the SEO as the owner of the domain. We will work with you, the current “owner” of YOUR domain name and Internic to return your domain to you.