I want to check in on how your small business marketing strategy is going for you, and offer you 3 roofing sales tips that you can use right away.
Local businesses have reported that online marketing so far has been challenging but are hopeful for a change in the winds. If that’s you, let me start with an important thought from a wise teacher of mine. He said that: “If you want things to change for you, you have to change.” And he’s so right.
When you decide to take the future of your business in your own hands and no longer wait for things to change, then half the battle has been waged. If that describes you, then let’s get started with a little 3-step action plan.
The Best Roofer Sales and Marketing Tips
The first of our successful business ideas was already revealed in the previous paragraph, and it’s so simple that many will miss it entirely. What is it? Decide. Just decide to change things. Go from passive to active. From static to dynamic. You can, and I’m confident that you will.
The second piece of marketing advice is to look for the simple things that you can implement immediately to make small incremental gains.
There are 3 easy ways to boost revenue, and they don’t work only for roofers – but for virtually every business.
- Increase the number of new customers and clients you serve. Suffice to say that, with creativity, the options to increase your customer base are many. Just one I can share with you is to institute a contest on your Facebook Page for your current customers and fans.
- Increase the average ticket size of every sale. When you visit retailers and you see items surrounding the register, that’s what they are doing. Trying to increase the size of the sale by enticing you to add impulse items to your purchase. Take five minutes, sit quietly, and think of ways to do that within your business. What about a roof maintenance program?
- Increase the frequency of the customer purchase. Get them to come in more often. I’ve seen this done in businesses that many say it does not apply to. A large number of auto repair shops offers an “oil change membership,” to get their customers back in the shop regularly. How about your business? What can you do to take this idea and adapt it to your roofing services?
The last piece of advice I have is for you to go beyond reading about ways to increase your business and actually implement them.
Many Marketing Ideas for Small Businesses Never Get Used
All too often, the many marketing ideas that we read and hear about become notes on a scrap of paper, thrown in a drawer. Don’t let that be you – take some time and implement the good ideas that come your way, and you will take your business to new heights, even if your competitors are struggling.
Over the past year, we’ve helped roofers, plumbers, construction companies and other contractors seriously grow their businesses.
Please go ahead and leave a comment about your situation, and we’ll respond with ideas you can implement.