TOP RANKED ROOFER MARKETING SERVICES
Who We Work With
- We work with roofing contractors who desire to improve the sales and profits of their company, so they can achieve more of their personal and family goals.
- Our typical clients are visionary, entrepreneurial business leaders. They believe that the Internet is the key to helping them get more leads, grow their business and achieve their ultimate outcomes.
- These contractors want and need to hire someone they can trust. They want a partner who understands which roofing company marketing services really work and how to use them.
- All of them have hired someone in the past to do marketing for them and did not get the results they'd hoped for.
- Often they're located in the lower 48 states or English-speaking provinces of Canada. Typically 70-90% of our clients are male, aged 40-65 and are either married or divorced and have children.
How We Work
We believe what our customers have told us is correct: Roofing company marketing is complicated. It's too confusing for most contractors to manage without professional help. We've worked hard to make our programs easy to understand.
There are two ways to work with Top Ranked Roofer on your Internet marketing & lead generation. Each path will lead to the same outstanding results. The primary difference is in the speed at which we "triple-optimize" ™ your online presence, and whether you want us to manage 100% of the campaign versus sharing responsibilities with you.
One approach to getting the high-quality local leads you need is to hire us to do it for you. We offer to selected roofing contractors a full-service, done-for-you program to "triple-optimize" your business' online presence. We'll focus on all three of the major areas where Google offers a roofer visibility and the opportunity to attract customers simultaneously.
The second approach provides the same services, done to the same high-quality standards that we provide to full-service clients, with one exception. We'll narrow your focus to just one of the three areas and concentrate on that until you are ready to expand further. The obvious benefit is that your monthly budget for services is lower than with our full-service programs.
Let's look at what each area covers and how it all works.
AdWords Management Services
Google AdWords, often referred to as Pay-per-click advertising, or PPC can be one of the absolute best strategies to drive traffic to a website. Google Ads appear at the top and bottom of search results pages and are highly visible.
Our Google AdWords Management (aka: “Leads-in-a-week”) campaigns are built for rapid deployment and are set up very carefully. This helps ensure that all of the calls and leads you get are from local homeowners or businesses who have a problem with their roof.
Our approach eliminates wasted time and advertising costs because the campaign is so targeted. Want to advertise only for roof replacement prospects (versus roof leak repairs)? We can focus on attracting your perfect prospects for you.
This program also uses professional landing pages that help consumers who click your ad to convert. (meaning they contact you for an estimate/inspection more often)
The #1 most expensive mistake roofers make in AdWords is to send PPC traffic directly to their website. Most people online are looking for something specific and if they don’t find it in 3-5 seconds they leave. They simply go back to the search and click someone else’s ad. The landing pages used in your campaign will save you a ton of money over the time you’re advertising.
Does our approach work? Clients in this program have seen their ad budgets reduced by two-thirds. One had his cost per lead reduced from more than $200 to less than $40. In most cases, their ads start to generate leads and new sales opportunities in less than a week.
Most roofing contractors we work with have an ad budget of around $1000 which gets reinvested over and over again. We recycle your investment in AdWords ads and generate new leads and sales month after month.
Of course, PPC is just one piece of your overall online marketing and lead generation strategy. However, with a typical roof replacement project starting in the low five-figures, imagine the impact on your sales when you can generate lots of new roof leads each month with our AdWords Management Services.
Google Local & Maps Marketing Management
Roofers in almost every city have seen and know the value of being visible on the local map (aka The 'three-box") that appears on page one of search results for most roofing keywords. When local consumers who need a roofer search on Google, roofers who are listed in that spot get calls and leads that their competitors don't, simply because it's so easy to find your business.
Top Ranked Roofer has a proven local SEO services program for getting your business listed correctly in maps. This includes building the authority of your website to confirm to Google that you are a real business and local to the community you live in.
Our competitors are content to add you to a software-based system that updates the information and improves your listing, as long as you remain a customer. If you stop paying them, your map listings and citations revert to their original and often inaccurate status. When this happens you fall out of the top spots on the map and your company will lose business.
Our program starts with a thorough audit of your site and current business citations and listings. Then we'll clean up all of the info that's not perfect. This helps ensure that search engines know you're relevant to the local searches for a roofer.
Our program continues month after month as we strengthen your listings in three ways.
- By adding even more relevant local business citations
- We'll be increasing the domain authority of your main website
- And we'll help you to gather more reviews from happy customers.
This combination is one of the main reasons why our clients dominate maps in their area. The best part is that we'll do the heavy lifting for you, so you don't have to.
SEO & Roofing Company Marketing Management
What would it be worth to your business if you could close 8.5 times as many leads for roof replacements or roof repairs? Would you need to hire more crews to keep up with all the work? You may be busier than the proverbial cat on a hot tin roof, but there are worse problems to have, that’s for sure.
- Leads generated from direct mail or print advertising only have a close rate of 1.7%.
- Leads generated from a fully optimized website have a close rate of 14.6%.
Generating 8.5 times as many leads is a huge improvement for any roofer.
SEO (search engine optimization) may or may not be a familiar term. It’s possible that you’ve hired an SEO services company previously that made big promises and didn’t deliver.
When you are ready to become the "Top Ranked Roofer" in your area you'll benefit from our monthly, done-for-you SEO services program; we’re experts in optimizing your website for organic search, primarily in Google (AKA: Marketplace Domination. The ideal scenario is to “triple-optimize” your business across all of the places consumers search for a roofer. However, it’s common for us to focus on and improve the performance of your website and search rankings, starting with your organic listings. Focusing on only one area lowers your monthly investment in the work, while still producing many high-quality local roofing leads for your team.
Perhaps you’re still unsure if online marketing is worthwhile for your business. When it’s done right, online marketing pays off with a respectable, if not healthy ROI. Our full-service clients even receive a guarantee in writing that our Monthly SEO services are a profit center and not an expense.
When we manage your organic search engine optimization efforts we'll work month after month to ensure your business is found among the top listings on the search engine results page (SERP) for the keywords that drive sales in your area. When someone is searching for a roofer in your area, they'll find your company presented as a top local contractor. If that's what you want too, let us help you to accomplish your goals.