If you want to find success in your roofing business, you must first evaluate how you are performing online.
SEO, or Search Engine Optimization, can help you get roofing leads by using simple strategies which will allow you to rank higher in the search engines.
While SEO can be quite a complicated topic to tackle, the basics are really quite easy. Even using just basic SEO tactics alone can be extremely effective.
If you want to see your roofing business rank on the first page of Google, Yahoo, Bing, etc you’ll want to know a thing or two about search engine optimization.
Today, we are breaking down SEO to help teach you ways that you can use SEO to get roofing leads and grow your business.
The Basics of SEO
Search Engine Optimization is an organic and long term marketing strategy. Rather than shoving “Buy This!” buttons in your customers’ faces, you simply appear when they are searching for you.
When it comes to the basics, there are four main aspects of SEO. They are web design, keyword research, content creation and data analysis. Let’s break these down for you.
Web Design
How your roofing website is designed matters. An eye-catching design will get potential customers to stay on and buy from your website. In addition, a properly designed website can also make your company look more professional.
Java and HTML
These are the languages the search engines speak. While it is not 100% necessary that you are fluent in them, it can help your relationship with Google.
This is because, if your Java or HTML codes are messy and hard to read, you will not rank as high.
Simple code and faster load time equal better results.
Keyword Research
Keywords are the words your potential clients are typing into Google which eventually helps them find you.
As a result, incorporating the right keywords into your web page will help you get roofing leads.
You can also get creative with the keywords that you track. For example, while there may be thousands of websites repeating the phrase “roofing company”, there may be only a few using the keywords “roofing enterprise.”
Take advantage of unique keywords. Your keywords usage and strategy is a big part of your SEO ranking.
Content Creation
Does your website post valuable content? Is it easy to read? Does it load quickly?
Hopefully, you have answered yes to all three of these questions. You should adhere to a schedule, posting new and valuable content on a monthly, if not weekly basis.
Data Analysis
Hiring an SEO specialist may be worth it. They are trained to understand where your views are coming from and why.
Tools such as Google Analytics can also help you interpret this data. It is important to know which channels are most profitable and effective.
How the Internet can Help your Roofing Company
Soon enough, printed marketing will completely be overtaken by digital advertisement. Statistically speaking, 70% of roofing and other construction companies get their business thanks to online leads.
To get roofing leads, one must upkeep some form of online presence. This is indisputable. The days of the yellow pages are far behind us!
The Internet has a plethora of tools to help businesses grow online. Many of these tools are free or very cheap. For example, for a one-time investment, you can buy a domain name and website theme.
Having your own, unique domain alone can be enough to help you get more customers. Top tip: having a simple and catchy domain is considered to be more “SEO Friendly” and more “Search Engine Compatible.”
How to Get Website Views
When a potential client searches “Roof Leak Solution” you’ll want to make sure you are among the top sites that pop up. This is the most organic way to drive traffic to your website.
Simply making a website is not enough. SEO strategies can also help you actually get viewers to your site. The more viewers mean the higher the chances you will convert to a sale.
Even if you decide to hire a specialist to handle SEO, it is important for you to know certain aspects of the process. Especially as a small business, hiring an SEO specialist can be an unnecessary expense.
To read more on SEO tips and tricks, some of our favorite SEO experts include the following:
Find Your Niche
Something simple you can do to help you SEO-wise is to find your niche and narrow in on it.
Your niche could be a specific type of roofing. It could be specific to your location or even the city your business is located in.
Finding a niche doesn’t have to be complicated. However, deciding on one can certainly help you be more specific about your audience. The more specific you are, the easier it is to get in front of the eyes of the right people.
Once you do find your niche, you can then become the “expert” in this niche market. You become the go-to domain for a certain topic. This is a great way to get organic views to your website.
On average, a roofing company’s conversion rate from their website is between 2-4%. Those numbers may sound low, but they are pretty good considering on average a company will install about one roof a day.
This means, to have 1 customer a day, you’ll want at least 50 website visitors a day. Having these simple numbers in the back of your head, can you help set concrete goals.
SEO Can Completely Change your Business
Today, we have reviewed all the ways in which your business can benefit by implementing SEO strategies.
In the 21st century, it is becoming more and more necessary to monitor your business’s online presence.
Your website and online behavior say everything about your business. Paper advertisement and newsletters are becoming more and more obsolete.
That said, if you would like to read more on steps you can take to get roofing leads using SEO, we invite you to read our blog by clicking here.
Happy Optimizing!
